Client Experiences

What people say about working with Synthrex

Feedback from organisations we've worked with across Malaysia. Unfiltered, and in their own words — as best we can represent them.

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60+
Organisations
94%
Satisfaction Rate
7yr
In Practice
4.8
Avg. Rating
What Clients Say

Reviews from recent engagements

Dates reflect when the engagement concluded. Names used with permission.

AH
Ahmad Hafizan
Head of Operations · Logistics, KL

We came in genuinely uncertain whether our data was good enough to support any AI work. The readiness assessment gave us a clear picture — some parts were better than we thought, a few areas needed work. That honesty was refreshing. We now have a prioritised plan and we're actually moving on it.

March 2025 · AI Readiness Assessment
NC
Ng Chee Wai
CTO · Financial Services, PJ

The custom model Synthrex built for document classification has saved our team a significant amount of manual processing time. The model performs consistently, the documentation is thorough, and our engineers were able to take it over without issues. The engagement stayed on timeline and on budget.

February 2025 · Custom Model Development
SR
Sharifah Raudhah
Chief Digital Officer · Manufacturing, Shah Alam

We needed help framing our AI approach for the board — not just a wish list, but a realistic plan with governance and investment rationale. The strategy engagement delivered that. The team was direct, they pushed back on assumptions in useful ways, and the final deck was something we could actually present with confidence.

January 2025 · AI Strategy & Roadmap
KP
Kavitha Pillai
VP Data & Analytics · Healthcare Admin, KL

What stood out was how well Synthrex understood the regulatory sensitivities around patient data before we even had to explain them. The anomaly detection model they built operates within a framework that our compliance team was comfortable signing off on. That kind of awareness is genuinely rare.

March 2025 · Custom Model Development
MZ
Mohd Zulfadli
GM Strategy · Retail, Kuala Lumpur

The readiness assessment was useful partly because it confirmed what we suspected — our forecasting data was messier than it needed to be. Rather than just flagging that, Synthrex gave us a specific remediation sequence. Six months on, we've addressed two of the four priority items and we're seeing better results from our existing tools.

February 2025 · AI Readiness Assessment
LH
Lim Hui Ling
Director of Technology · Insurance, Penang

We had a previous vendor who delivered a model that nobody in the organisation knew how to maintain after they left. Synthrex was visibly different — knowledge transfer was built into every phase, and our team left the engagement genuinely capable of working with what was built. That matters more than the model itself in the long run.

April 2025 · Custom Model Development
Case Studies

A closer look at three engagements

These are representative examples based on the types of work we do. Details have been generalised to protect client confidentiality.

Challenge

Logistics firm — inventory forecasting

A regional logistics company was carrying 30% more buffer stock than the business needed, driven by unreliable demand predictions from a legacy spreadsheet model.

Our Approach

We started with an assessment to understand the data's shape and quality. After cleaning and restructuring two years of order history, we built a gradient boosting model with weekly retraining. Integration with their WMS took three weeks.

Outcome

Buffer stock reduced by approximately 22% over the following quarter. Forecast accuracy improved from around 61% to 84% on weekly SKU-level predictions. The model has been running without intervention for six months.

8 weeks · Custom Model Development
Challenge

Mid-size manufacturer — board AI strategy

A Selangor-based manufacturer's board had asked the exec team to present an AI strategy. The exec team had ideas but no framework to evaluate them or estimate investment requirements.

Our Approach

Five weeks of structured advisory: landscape review, use case prioritisation workshops with the exec team, vendor evaluation criteria, a governance framework, and a phased three-year roadmap with indicative costs.

Outcome

The board presentation was well-received. The company approved Phase 1 of the roadmap (quality inspection automation) in the same meeting. Synthrex was subsequently engaged for the model development phase.

5 weeks · AI Strategy & Roadmap
Challenge

Insurance firm — AI readiness reality check

A regional insurer had received a vendor proposal for a claims processing AI system. Before committing, they wanted an independent view on whether their data and infrastructure could actually support it.

Our Approach

Two-week assessment covering data architecture, claims data quality, team capability, and a review of the vendor's technical proposal. We mapped what would need to change before implementation could succeed.

Outcome

We identified two prerequisite data quality issues that would likely have caused the vendor engagement to fail. The insurer paused the procurement, addressed the data issues over four months, then proceeded. They avoided a costly failed implementation.

2 weeks · AI Readiness Assessment
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